AI

THE MAGAZINE THAT WROTE ITSELF! An intriguing story...

THE MAGAZINE THAT WROTE ITSELF! An intriguing story...

While in Singapore last week, I met with my dear friend Michael von Schlippe, Managing Shareholder of Indochine Media Ventures, which publishes some iconic lifestyle magazines such as Esquire Singapore.

We agreed to meet at the Marina Bay Sand, center of attraction of the City state. And as he always kindly does when we meet, Michael brought me his last publication. This time, the cover was starring a celebrity named Blawko. I had never heard of him. The cover also said “Virtual Celebrity” and “Artificial Intelligence Issue”. 

It happened that Blawko, who has 138k followers on Instagram, doesn’t actually exist and isan avatar. Half the magazine was actually written by a robot via Artificial Intelligence (AI) to demonstrate the progress of technology empowerment.