Ludovic Tendron is an entrepreneur, business strategist, lawyer and author of The Master Key - Unlock Your Influence & Succeed in negotiation.

Ludovic Tendron on stage (speaking engagement on negotiation)

20 years negotiating major deals with international corporations have sharpened Ludovic Tendron’s skills. He served as Legal Counsel for the Accor Group in Europe and in South-East Asia for 14 years after starting his career at Hewlett-Packard as an in-house lawyer. In 2014, he started his own business consultancy with the objective of not only negotiating and closing profitable agreements, but also sourcing valuable deals using his network and special abilities.  

In 2011, Ludovic Tendron co-founded Vitisasia, a lifestyle platform offering exclusive gastronomic experiences as effective forums for networking, developing relationships and generating profitable deals. His events are supported by French Chateaux, celebrity Chefs, international banks, and luxury brands among others. 

As an advocate of environmental issues, he makes an effort to use his skills to support sustainable projects in the hospitality and luxury industries whenever possible.  

Ludovic Tendron has academic qualifications from both French and Spanish universities and is fluent in French, English and Spanish.


“The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun”
— John D. Rockefeller

What we do

Ludovic offers consultancy services in the fields of hospitality and luxury on business development and strategic negotiations. Distinct negotiation strategies (including the use of gastronomy) and access to a valuable network are part of Ludovic's consultancy.

Ludovic has also developed original speaking engagements & corporate training tools on negotiation strategies. These tools are designed to assist people in business negotiations to improve their ability to influence their counterparts and obtain successful outcomes.

  • Business Consulting

  • The Author of “The Master Key: Unlock Your Influence & Succeed in Negotiation” book

  • Speaking & Corporate Training

  • Curator of lifestyle platform offering unique dinner and networking experiences with celebrity chefs and top wine producers: Vitisasia